Some pieces at ELLY begin with Eliane Haddad’s own creative vision. Others are selected from Italy because their cut, fabric and character belong naturally within the ELLY wardrobe.
These are two different stories, and we believe that distinction should be clear.
An original ELLY design is part of the brand’s own creative expression. A curated Italian piece is chosen through Eliane’s eye for quality, proportion and wearability. Together, they create a collection that balances individuality with the foundations of a versatile wardrobe.
What “designed by ELLY” means
A piece designed by ELLY begins with Eliane Haddad’s own creative direction. The silhouette, fabric, colour and details are developed as part of the brand’s original design expression. The piece is not simply selected for the collection.
Eliane’s relationship with fashion began early. Growing up in Lebanon, she spent time with her grandmother, a seamstress for a renowned fashion house, and developed an appreciation for craftsmanship, proportion and the way fabric behaves.
That influence can still be felt in the ELLY approach today. The objective is not to follow every passing trend, but to create distinctive pieces that remain comfortable, expressive and easy to make personal.
“The right piece should enhance a woman’s individuality rather than define it.”
Eliane Haddad, founder and designer of ELLY
Original designs are presented within the ELLY collection so customers can understand when a piece comes directly from the brand’s own creative process.
What “curated from Italy” means
Alongside its original designs, ELLY offers a considered selection of Italian-made fashion. Each piece is chosen for the qualities it brings to the wider wardrobe: its cut, fabric, finish, versatility and character.
Curation is a creative decision of a different kind. It means looking beyond whether a piece is attractive on its own and considering how it will live alongside the rest of the collection, how it fits, how it moves and what it offers the woman wearing it.
Eliane selects pieces that feel relevant to the ELLY woman and that can be worn naturally with the brand’s original designs. The result is a wardrobe that feels cohesive without requiring every piece to have the same origin or creative story.
Why ELLY offers both
A complete wardrobe needs different kinds of pieces. Some bring personality and become the focus of a look. Others provide the foundations that make those expressive pieces easier to wear.
Original ELLY designs bring Eliane’s creative identity to the collection. The Italian selection adds complementary tailoring, knitwear, dresses and versatile wardrobe essentials.
What connects them is Eliane’s eye. Every piece must feel relevant to the same woman and work naturally within the same wardrobe.
This gives ELLY the freedom to offer something distinctive without losing sight of comfort, versatility and everyday life.
How the collection comes together
The relationship between designed and curated pieces becomes clearest when they are styled together.
An expressive ELLY kimono can be worn over a simple Italian-made top and tailored trousers. An original dress can be finished with a carefully selected jacket, belt or accessory. Each piece has its own role, but the complete look feels considered.
Colour, proportion and texture create the connection. A quiet foundation allows a statement piece to stand out, while a structured layer can give balance to a softer or more fluid silhouette.
The aim is not to make every outfit look the same. It is to give women the freedom to combine pieces in a way that feels polished, comfortable and personal.
One collection, one point of view
ELLY brings original design and thoughtful curation together through a consistent understanding of the woman it dresses.
She may be drawn to a distinctive silhouette, an expressive print or a beautifully cut Italian essential. What matters is that the piece feels natural in her wardrobe and gives her confidence when she wears it.
This is the ELLY point of view: fashion with character, chosen with intention and made personal by the woman wearing it.
Explore original ELLY designs and discover the latest pieces selected from Italy across the wider collection.